Verified BursaPay workflow: Explains the optional influencer attribution field attached to tickets.
1. Overview & Purpose
Event includes track_influencer and Ticket stores influencer_name for attribution.
2. Requirements & Setup
Marketing should define the attribution convention before ticket sales begin.
3. Step-by-Step Workflow
- Enable influencer tracking for the event when the campaign requires attribution.
- Capture the influencer source during the relevant ticket flow.
- Review attributed ticket records in event reporting.
- Use the attribution consistently across campaign reports.
4. Rules & Troubleshooting
An empty influencer_name means there is no recorded ticket attribution; it should not be inferred after the fact without evidence.
5. Verification & Next Steps
Use the stored attribution when analyzing campaign performance.